It was announced today that Europe’s biggest sneaker convention, Sneakerness, will be coming to London for the first time, in association with UK brand, Crep Protect. It will take place at world class venue, The SSE Arena, Wembley on 15th and 16th August 2015.
The first Sneakerness event was held in 2008 with around 2000 people attending. Today it has grown into Europe’s largest sneaker expo with over 20,000 people attending at the events being held across Europe in Amsterdam, Cologne, Paris, Warsaw and Zurich.
This is the first time the event will take place in London and the move has been supported by British shoe rain and stain protector spray company, Crep Protect. The event will be held at The SSE Arena, Wembley and it follows in the footsteps of some historic events such as London Olympics 2012, The MOBO Awards and the X Factor Finals.
Head of Sneakerness, Giacomo Castelli states “Ever since the first Sneakerness in Switzerland back in 2008 we have dreamed of bringing our event to London – after all, everybody in the sneaker and streetwear world looks to the city for inspiration. Now, after establishing a successful annual tour over the years with fixed dates in Zurich, Amsterdam, Paris, Cologne and Warsaw, we’re making the move over the channel, and we’re more than excited to see Sneakerness London coming together so soon. With strong local partners and the input from the vibrant British scene this is definitely going to be one for the ages!”
Co-founder and director of Crep Protect, Jason Black comments “The sneaker community is absolutely thriving in the UK and an integral part of the culture – and as the premier sneaker event in Europe, we felt it was important that Sneakerness have a presence over here. As such, we began discussions with the Sneakerness team about working with them to bring it to London. The iconic The SSE Arena Wembley is an ideal home for it and we’re really excited to be involved with such a massive and prestigious sneaker event.”
Co-founder and director, Imran Ahmed (Undercover Brothers) adds “Despite the flourishing sneaker community in the UK, we were missing an international convention where sneakerheads could share their passion. So when the opportunity of working with Sneakerness arose, we were honored to bring the event across from the continent and host it in the UK. What better place to hold the event than in London at the SSE Arena in Wembley, where both Crep Protect & I were born.”
Sneakerness London, in association with Crep Protect will take place at The SSE Arena, Wembley on 15th and 16th August 2015.
Tickets for the event will be released later in the year.